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  • June 25, 2024 8:07 AM | Anonymous

    Why Social Media is a Game-Changer for Painting Contractors

    As we move further into the digital age local businesses need to leverage every available tool to stay competitive and grow. For painting contractors in particular, social media is an incredible marketing tool. Social media platforms offer painting contractors an opportunity to showcase their work, connect with potential clients, and build a strong local presence. Plus, this can all be done for free if you choose! This post will be going over why social media should be an integral part of every painting contractor’s marketing strategy and give you a few tips for getting started.

    1. Visual Appeal and Showcase of Work

    Painting is a highly visual profession. We all know how important it is for potential customers to see previous outcomes when deciding who they’re going to hire. The ability to showcase before-and-after photos of completed projects can be a  testament to the quality and craftsmanship of your work. Platforms like Instagram and Facebook are ideal for sharing high-quality images and videos that highlight the transformation a fresh coat of paint can bring to homes and businesses.

    There’s a huge trend in video posts on social media right now and I recommend you take advantage of that. The algorithm on both Instagram and Facebook will show photo posts mainly to your followers, but it will show video posts to a broader audience. This is a great tool for reaching people who may have never heard of your business before. Also, who doesn’t love to watch a satisfying video of painting in progress!

    Tip: Regularly post about your latest projects, customer testimonials, and time-lapse videos of your painting process. Use hashtags and geo-tags to reach a local audience. Follow other painting companies to see what videos they have the most views on and then try to recreate them with your own spin. 

    2. Cost-Effective Marketing

    Traditional marketing methods, such as print ads or billboards, can be expensive and may not always yield the desired results. Social media marketing is significantly more cost-effective and allows you to target very specific demographics. You can set your budget, run ads, and reach thousands of potential customers without breaking the bank. You can see a return from social media even without running ads on it.

    You’ll need to set up your Meta campaigns by going to the ads center on Facebook. From there you can schedule ads for both Facebook and Instagram. If you’re looking for more help setting up these ads, feel free to reach out to us! We are here to help our members and would love to walk you through the process of starting your first Meta ads campaign. 

    Tip: Use targeted ads to reach homeowners and business owners in your local area. Platforms like Facebook and Instagram allow you to narrow down your audience based on location, interests, and demographics, ensuring your ads are seen by those most likely to need your services.

    3. Direct Customer Engagement

    Social media platforms offer direct communication channels between businesses and customers. This interaction can build trust and loyalty, as clients appreciate responsiveness and transparency. Promptly responding to inquiries, comments, and messages can set you apart from competitors who might not be as engaged. 

    Having this as an option for users to reach your business also opens up another avenue for leads. It’s important to be regularly checking your inboxes or even turning on notifications so that you don’t miss out on a potential customer. 

    Tip: Engage with your audience by answering questions, offering advice, and responding to feedback. Hosting live Q&A sessions or creating polls can also foster a sense of community and keep your audience involved.

    4. Word-of-Mouth Amplification

    Positive reviews and referrals are invaluable for any business, and social media can amplify word-of-mouth marketing. Encouraging satisfied customers to share their experiences on their personal profiles can extend your reach to their friends and followers. It’s easy to share a post from a past client onto your page as well, so that is just more content for your followers to engage with! Don’t be afraid to share positive reviews on your social media pages as well. It will save those potential customers who are coming from these platforms the hassle of having to look you up on Google or Yelp. 

    Tip: Ask happy clients to leave reviews on your social media pages and share their experiences. Offering a small discount or incentive for referrals can also encourage clients to spread the word about your services.

    5. Brand Personality and Trust

    Social media allows painting contractors to showcase their brand personality, which helps in building trust and relatability. Sharing stories about your team, behind-the-scenes looks at your process, and community involvement can humanize your brand and make potential clients feel more connected to your business.

    It’s important not to fall into the trap of only sharing promotional material on social media. It’s ok to share promotions every few months, but what’s more important is creating a following that is there to see your companies work. Keep the promotional materials in your other marketing channels. 

    Tip: Regularly post content that highlights your team’s expertise and dedication. Try sharing more posts with photos of employees and see how they perform. Share community events you participate in or sponsor, and don’t hesitate to let your brand’s unique personality shine through in your posts.

    6. Keeping Up with Trends

    Social media is a dynamic space where trends come and go rapidly. Staying active on social media ensures you’re up-to-date with the latest trends in home décor, color palettes, and painting techniques. This knowledge can help you offer fresh and contemporary services to your clients.

    A simple place to start with the trends is by taking 5-10 minutes a day and scrolling through Instagram Reels. You’ll start to notice that you’re hearing the same audio or seeing the same video format. These are trends that you should try to recreate while they’re being pushed in the algorithm. 

    Tip: Follow industry leaders, influencers, and relevant hashtags to stay informed about the latest trends. Share your insights with your audience to position yourself as an expert in the field.

    Conclusion

    For painting contractors looking to grow their business and enhance their local presence, social media is not just a marketing tool—it's a vital part of modern marketing. By showcasing your work, engaging with your audience, and leveraging the power of visual content, you can attract new clients and build a loyal customer base. Embrace the potential of social media and watch your painting business flourish in the digital age. Lastly, if you’re a member of the WSC PCA and would like help getting started, contact us today! We can set up an appointment to go over your current social media strategy and work through optimizing it. 



  • June 14, 2024 9:24 AM | Anonymous


    Last week we hosted one of our most popular annual gatherings, the Lake Chelan Golf Tournament. This tournament brings contractors from all over the state of Washington together for a weekend of camaraderie, networking, and some friendly competition in our much-anticipated golf tournament.

    Thank You to Our Sponsors!

    This amazing weekend would not have been possible without the generous support of our sponsors. Our premier sponsor, Rodda Paint, played a pivotal role by sponsoring the BBQ, awards ceremony, and raffle. Benjamin Moore ensured that all our golfers were well-fed with delicious lunches on Friday, while Rust-Oleum took care of the driving range and putting green, enhancing the golfing experience for everyone.

    We also had incredible support from our hole sponsors, SKIS Painting, PaintCare, and AllWall Contracting Inc., each contributing to the success of the tournament. Their contributions were what made this event unforgettable.


    The Tournament

    The highlight of the weekend was undoubtedly the golf tournament on Friday. Blessed with sunny and hot weather—a refreshing change from Seattle's usual cloudy skies—teams eagerly took to the 18-hole course at the breathtaking Lake Chelan Municiple Golf Course.

    Lake Chelan Municiple Golf Course is known for its stunning views. Each team gave their best, showcasing impressive skills and teamwork. It was a day filled with laughter, sportsmanship, and memorable moments on the greens.

    Saturday Morning

    Saturday morning offered a more relaxed pace, allowing attendees to explore and enjoy the various attractions Lake Chelan has to offer. Most years we hold the golf tournament on Saturday, but since we did our golfing on Friday we had plenty of time to relax on Saturday.

    Some of our members took the opportunity to golf another round, while others chose to unwind by the crystal-clear lake, soaking up the sun. A few families even visited the nearby waterpark, where they were able to cool off in the water. Another popular activity in Chelan is wine tasting at the region's renowned vineyards.


    BBQ, Awards, and Raffle

    In the afternoon, we all gathered back at the Lakeside Lodge and Suites for a BBQ, awards ceremony, and raffle. Mike's Meats, a local favorite, catered the event, providing a delectable spread that included mouth-watering BBQ dishes and delightful gelato for dessert. The food was a big hit, adding to the festive atmosphere of the event.

    The awards ceremony was a highlight, as we celebrated the tournament winners. It was a great to see the champions receive their well-deserved prizes and recognition. Following the awards, we moved on to the highly anticipated raffle.

    The grand prize—a pair of luxury Seattle Kraken tickets, including dinner, drinks, and parking—drew a lot of excitement. Even those who didn't live in the Seattle area were eager to participate. Other raffle prizes included a smart TV, a Washington State-themed cutting board, a large Bluetooth speaker, and more. The raffle added an extra layer of excitement and anticipation to the evening.


    Saturday Evening: Relaxation and Networking

    As the day wound down, attendees continued to enjoy the beautiful surroundings of the hotel and the lake. Some took a stroll around the lakeside, others went into town to explore local shops and restaurants, and many gathered in small groups to relax and chat, strengthening the bonds within our community. The evening was a perfect blend of relaxation and networking, offering ample opportunities to connect with fellow contractors and share experiences.


    A Successful Fundraising Event

    This event is the largest fundraising effort for the WSC PCA, and the support and participation of everyone involved is greatly appreciated. The funds raised will go a long way in supporting our initiatives and advancing our mission. We are incredibly grateful to all the attendees, sponsors, and volunteers who made this event such a success.

    The weekend was a resounding success, filled with great weather, excellent company, and unforgettable moments. We're already looking forward to next year's event and the chance to create even more wonderful memories with fellow contractors. Here's to many more successful gatherings in the future!


  • May 22, 2024 8:00 AM | Anonymous

    The Importance of Building Online Reviews as a Painting Contractor in 2024

    In today's digital age, online reviews have become a critical component of business success, especially for service-based industries like painting contracting. Potential customers are relying on online feedback to make decision about who they'll hire for their project. As a painting contractor, building a positive online review presence can significantly impact your credibility, visibility, and overall business growth. This blog post will explore why online reviews are essential in 2024 and provide actionable strategies for leveraging them to your advantage.

    Online reviews have come a long way from the early days of simple star ratings and text comments. Platforms like Google, Yelp, and industry-specific sites such as Houzz have made it easy for customers to share their experience with the world. The shift from word-of-mouth to digital reviews means that anyone with an internet connection can influence your business reputation. Understanding this evolution is key to appreciating the power of online reviews today.

    Why Online Reviews Matter in 2024

    Increased Trust and Credibility

    Studies show that a vast majority of consumers trust online reviews as much as personal recommendations. Positive reviews serve as social proof, helping to establish your business as credible and reliable. In a competitive market, a strong portfolio of positive feedback can be the deciding factor for many clients.

    From initial research to the final decision, potential clients look for reviews to gauge the quality of your work. Examples abound of customers choosing one contractor over another based solely on the feedback they find online.

    SEO Benefits

    Reviews are not just for potential clients; they also matter to search engines. Positive reviews can boost your local SEO, making it easier for people to find your business when searching for painting contractors in your area. This visibility is crucial for attracting new customers.

    A good SEO score is hard to build, and you'll want to take every opportunity to drive traffic to your website. In 2024, the majority of people are going to do a quick google search before calling your company. If your website doesn't show up in the top few search results you're losing clients to other companies who are at the top of the list. Take reviews and make them an opportunity to improve your SEO.

    Building a Strong Online Review Presence

    Encouraging Satisfied Customers to Leave Reviews

    The best time to ask for a review is right after completing a job, while the experience is still fresh in the customer's mind. Consider sending a follow-up email or text with a direct link to your review page. Offering a small incentive, like a discount on future services, can also encourage feedback.

    The most important factor of building positive reviews is ensuring that your customers are happy. If you're building real relationships with your clients and ensuring that they are happy with your work, it's not too big of an ask to request a review. That being said, every business is going to have a job that goes south. Have a system in place to ensure that those clients are not being asked to leave a review. 

    Choosing the Right Platforms

    As a painting contractor, it’s important to focus on the platforms your potential clients are likely to visit. Google My Business is a must for local SEO, while Yelp and Houzz are popular for home service reviews. Ensuring a diversified presence helps you reach a broader audience.

    Responding to Reviews

    Engaging with your reviewers shows that you value their feedback. Thank those who leave positive reviews and address any negative comments professionally. You want to make sure that your response shows your commitment to each individual response. Address any key points they mention in an authentic way that represents your business. 

    No business is immune to negative reviews. When they occur, address them quickly and professionally. Apologize for any shortcomings, offer solutions, and invite the dissatisfied customer to contact you directly to resolve the issue. This approach can often mitigate the impact of negative feedback with potential future clients.

    Responding to reviews, both positive and negative, helps build strong relationships with your clients. Engaged customers are more likely to become repeat clients and recommend your services to others, further expanding your business through word-of-mouth.

    Leveraging Reviews for Business Growth

    Showcasing Reviews in Marketing Materials

    Your positive reviews can be powerful marketing tools. Feature them on your website, in social media posts, and within your email newsletters. Creating case studies or testimonial videos can also provide a compelling way to showcase your satisfied customers’ experiences.

    Future Trends in Online Reviews

    Looking ahead, online reviews will continue to evolve. Expect to see greater integration of AI and automation in managing reviews, helping businesses respond more efficiently. There are already many tools available for you to send out review requests and even respond to reviews. New platforms and technologies will emerge, offering additional opportunities to showcase your work and interact with clients.

    Conclusion

    In 2024, online reviews remain a vital aspect of any businesses success. Being in the painting contracting industry, you are entering into someones home and they prefer to know you have a good reputation. Reviews build trust, influence customer decisions, and enhance your online visibility. By using online reviews, you can strengthen your reputation, attract new clients, and grow your business. Start prioritizing your online review strategy today and watch your business flourish.

    Additional Resources


  • May 14, 2024 7:48 AM | Anonymous


    Overview

    Our Annual BBQ Summer Kickoff was a success on all fronts! Bringing together painters from across Washington for an evening of food, music, and networking - this is one of our favorite yearly events. The event was held at the Tenhulzen Painting and Construction Partners Shop, and I believe I speak for everyone when I say thanks to Scott and his team for being such gracious hosts. Scott's hard work on the grill, where he smoked and grilled an assortment of meats, was the highlight of the evening, complemented perfectly by a variety of side dishes. 

    The property welcomed professionals from our industry to mingle and share stories or insights about their work. The perfect weather added to the evening's fun, creating an inviting environment for everyone to relax and engage in meaningful conversations. One of the most popular spots was the fire pit, where we all gathered to warm up and continue discussions throughout the night. The live music, provided by Uncle Ron's Band, added a wonderful rhythm to the evening, keeping the energy high and the good vibes rolling.


    Networking was at the heart of our BBQ Summer Kickoff. The event provided an opportunity for painters to get to know each other beyond the constraints of their work environments. One particular exchange that stood out to me involved three business owners who were deep in discussion when someone approached and asked, "So you just meet up and hang out with your competition?" Their response was immediate and clear. They explained that there is more than enough business in Washington to go around, and by forming friendships with other industry leaders, they have been able to improve their own companies.

    This conversation captures the essence of what the Washington State Council PCA aims to achieve. We believe in fostering a spirit of collaboration rather than competition among painting contractors. By building strong relationships within the industry, we can share knowledge, support each other's growth, and elevate the standards of our profession as a whole. The camaraderie and mutual respect displayed at our BBQ Summer Kickoff are testament to the success of this approach, demonstrating that we are stronger together.


    In conclusion, our Annual BBQ Summer Kickoff was more than just an enjoyable evening; it was a celebration of the community and cooperation that define our association. We are grateful to everyone who attended and contributed to making the event memorable. Special thanks once again to Scott and the team at Tenhulzen Painting and Construction Partners for their exceptional hospitality. Here's to many more events that bring us together, strengthen our connections, and continue to build a thriving and supportive painting contractors community.

  • May 02, 2024 9:10 AM | Anonymous

    In the world of painting contractors, there is a vital organization that serves as a cornerstone for professional growth, industry standards, and collective advocacy—the Painting Contractors Association (PCA). This is different than the Washington State Council PCA as we are a branch for local painting contractors. The National PCA is open to all painting contractors and offers different educational materials and events.

    At its core, the national branch of PCA serves as a unifying force, connecting painting contractors from coast to coast under a common umbrella of excellence and innovation in the painting world. But what exactly does the national PCA do, and how does it impact the painting industry as a whole?

    1. Advocacy and Representation: One of the primary roles of the national PCA is to advocate for the interests of painting contractors on a national scale. Through lobbying efforts, policy initiatives, and industry partnerships, the PCA works tirelessly to ensure that the voice of painting professionals is heard in legislative matters, regulatory issues, and industry developments.

    2. Education and Training: In an ever-evolving industry, staying ahead of the curve is essential for success. The national PCA understands this need and offers a wealth of educational resources and training programs designed to equip painting contractors with the knowledge, skills, and certifications necessary to thrive in today's competitive landscape. From technical workshops to business seminars, the PCA provides invaluable opportunities for professional development and growth.

    3. Industry Standards and Best Practices: Upholding high standards of quality and professionalism is fundamental to the PCA's mission. Through the development and dissemination of industry standards, best practices, and certifications, the national branch plays a pivotal role in elevating the reputation and integrity of the painting profession. By adhering to PCA guidelines, contractors can ensure consistency, safety, and excellence in their workmanship.

    4. Networking and Community: Beyond its practical benefits, the national PCA fosters a sense of camaraderie and community among painting contractors across the country. Through networking events, conferences, and online forums, members have the opportunity to connect with peers, share insights, and build mutually beneficial relationships. This sense of belonging not only enriches individual careers but also strengthens the collective impact of the painting industry as a whole.

    As a member of the PCA, we are privileged to be part of a larger ecosystem of support, collaboration, and advocacy. The national branch of PCA serves as a guiding light, empowering painting contractors to achieve their fullest potential and make a positive impact on the world around them. It's limitations are that it serves a large area making it difficult at times to connect with contractors in your area. That is where the Washington State Council comes in. If you're looking to attend local events, connect with painters in your community, and work together to improve our treatment in Washington State - that's what we're here for.

    In conclusion, the national PCA is more than just an organization—it's a driving force for progress, innovation, and excellence in the painting industry. As we continue to navigate the challenges and opportunities of our profession, let us remember the invaluable role that the PCA plays in shaping our collective future. Together, we can paint a brighter tomorrow for generations to come.


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Office: +1 (206) 317-8580

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executivedirector@wscpca.com

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Kent, WA 98032 

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